BP, Toyota, Goldman Sachs, Satyam are just a few of the global organizations that have shaken the trust of their stakeholders...

WHEN YOU ENCOUNTER STRONG turbulence, you should revisit your core values and then adjust, communicate, and reinforce them. For most leaders, today's turbulence stems from the global recession; but others may be dealing with rapid growth, mergers and acquisitions, reorganization, internal corruption, or other changes.

We invite you to review your core values and decide what to keep, what to change, and what to add, ensuring that each value is clearly articulated and the boundaries of behavior are well defined. We've identified 14 core values that are vital for all leaders:

1. Conviction: Conveys sincerity and confidence in beliefs and decisions; willing to make and stand by decisions.

2. Diversity: Values different perspectives; builds multifaceted, diverse teams; seeks to understand what drives and motivates individuals.

3. Entrepreneurship: Recognizes opportunities and organizes resources to maximize them.

4. Excellence: Strives for excellence, not perfection; recognizes that excellence may vary from country to country, depending on the local context.

5. Fairness: Makes decisions that are fair, consistent, and equitable.

6. Humility: Acts in the knowledge that you are no better or more important than others.

7. Integrity: Demonstrates honesty and makes ethical decisions.

8. Passion: Leads by example; shows high energy and enthusiasm.

9. Perseverance: Shows resolve in moving along the path, with a strong will and the drive to accomplish.

10. A positive attitude: Maintains a positive attitude; represents decisions and policies in a positive manner.

Authors of Riding the Tiger discuss trust in the workplace. Read more here.

For more information on trust issues in leadership, consider attending the session Ethical Leadership: A Global Challenge? at the ASTD 2010 International Conference and Exposition.