"If it doesn't work in the real world, you're wasting my time!" This is the motto of Mark David Jones and J. Jeff Kober, founders of World Class Benchmarking and authors of Lead with Your Customer.

At this Soundview Live event you will learn in a very practical way how to start with your customer and focus the right effort on the right things to achieve world-class results. Mark Jones and Jeff Kober present their leadership model through the lens of your customer - both internally, as you engage your employees (your organization's culture), and externally, as you engage your customers (building your brand).

You will learn:

• As a leader, how you can establish your foundation for excellence.

• How to create a high-performing corporate culture by optimally serving your employees.

• How to lead in building your brand by satisfying your customers with excellent products and services.

• How you can ensure alignment and integrity for ongoing, continuous improvement.

Join us on August 18th at 12:00 PM EDT to learn how to transform your organization while serving customers and employees alike, and to ask your questions of the authors. You can invite your whole leadership team to sit in.

Register here.