3 Reasons AI Coaching Has Potential

For her dissertation, Amber S. Barger, a talent development executive, investigated the transformative potential of artificial intelligence in coaching to help people change their mindsets and behavior. Her randomized controlled experiment measured client reactions to a simulated AI coach that performed in ways akin to an expert professional human coach. She found that AI coaches of the future can be just as effective as human coaches in providing significant coaching experiences. Barger's research earned her ATD's 2025 Dissertation Award.

1. Builds collaborative working relationships

Clients established strong connections with both simulated AI and human coaches in just a single, hour-long session. The data shows comparable relationship quality metrics across both conditions, with clients appreciating the engaging, purposeful conversation regardless of coach type.

2. Delivers meaningful coaching experiences

Clients rated both simulated AI and human coaching sessions as highly valuable. They consistently mentioned four key elements they valued most about their experience: effective communication style, demonstrations of empathy, help in generating personal insights, and assistance in developing realistic strategies specific to their challenges.

3. Facilitates measurable goal achievement

Postsession assessments show that clients with simulated AI coaches achieved significant progress toward their goals, comparable to those with human coaches. Both groups substantially outperformed the noncoached control group in developing self-awareness and taking concrete goal-directed actions.