TD Magazine Article
Member Benefit
5 Strategies for a TD Team’s Certification Success
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To reap the full organizational value of certification, consider these approaches.
To reap the full organizational value of certification, consider these approaches.
Tue Aug 31 2021
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Talent development leaders report that having team members pursue and achieve certifications provides exponential benefits that go far beyond the individual learner. To reap the full organizational value of certification, consider these approaches.
Talent development leaders report that having team members pursue and achieve certifications provides exponential benefits that go far beyond the individual learner. To reap the full organizational value of certification, consider these approaches.
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1. Encourage team learning.
1. Encourage team learning.
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By building expertise, your team will increase its credibility with internal and external stakeholders. Also, pursuing certification together fosters team cohesion.
By building expertise, your team will increase its credibility with internal and external stakeholders. Also, pursuing certification together fosters team cohesion.
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2. Promote knowledge sharing.
2. Promote knowledge sharing.
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Urge certification candidates to share what they're learning with each other through teach-backs and team meetings. Forming a team study group increases knowledge sharing and accountability.
Urge certification candidates to share what they're learning with each other through teach-backs and team meetings. Forming a team study group increases knowledge sharing and accountability.
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3. Support learning efforts.
3. Support learning efforts.
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Provide on-the-job study time, and cover the costs of certification fees and materials.
Provide on-the-job study time, and cover the costs of certification fees and materials.
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4. Empower on-the-job learning.
4. Empower on-the-job learning.
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Have certification candidates apply their new knowledge to a project that solves an organizational problem or supports a departmental goal. In some cases, individuals can use that experience to maintain newly earned certifications.
Have certification candidates apply their new knowledge to a project that solves an organizational problem or supports a departmental goal. In some cases, individuals can use that experience to maintain newly earned certifications.
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5. Advocate for mentoring.
5. Advocate for mentoring.
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Advise team members to use knowledge gained through the process to mentor other employees and future cohorts pursuing certification.
Advise team members to use knowledge gained through the process to mentor other employees and future cohorts pursuing certification.
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Source: ATD webinar, "Employer Panel: Do Employers Value Certification?
Source: ATD webinar, "Employer Panel: Do Employers Value Certification?
