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TD Magazine Article

Member Benefit

A New Marketing Training Tool

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Thu Jan 01 1987

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Many of the ASTD Journal readers have perhaps heard about business gam-ing which is a relatively new manage-ment development technique. Basically it permits a group of management per-sonnel to operate a hypothetical com-pany, or some portion of it, usually in competition with other companies or "players."

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ISSUE

A New Marketing Training Tool

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