The article reports on employee's training campaign launched by Avnet Inc. The campaign is a part of its commitment to build a culture that drives value through profitable growth and operational excellence. It aims to educate its employees to understand the company's values of integrity, customer service, accountability, teamwork, and innovation. Avnet has designed job aids, posters, and supplemental materials for the purpose of this campaign. The materials translated into several languages, were sent to every employee of the company. This initiative brought positive feedback by increasing the understanding of the company's core values among employees.