The article provides information concerning on the organizational business model in the U.S. At U.S. Cellular Corp., the author said that the company's business model is the company's differentiator in the wireless industry and out source of sustainable competitive advantage. The dynamic organization business model articulates the philosophy of driving business results. Through the winning formula of dynamic organization, everyone wins, including associates, leaders, customers, and shareholders. The organizational business model depends on a high degree of ownership for customer satisfaction on the part of all leaders and associates.