The article talks about the American Society for Training and Development (ASTD) BEST Award. Accordingly, organizations can make it to the ranks among the ASTD's BEST if they can demonstrate excellence in several areas, such as alignment, C-level involvement, efficiency, effectiveness, innovation, investment in learning, learning opportunities for employees, measurement of the effectiveness of learning, and success with nontraining solutions to business needs. The winning companies for BEST Awards use many approaches to select and design learning initiatives to improve performance.