The article discusses how Computer Associates Inc. (CA) leverages blend of e-learning and customized training to support sales in financial services industry. After evaluating a number of training options, CA turned to an innovative financial services education program created by Tower Group Inc. The program, TowerGroup Financial Services Industry Training (FIT), offers organizations a blended approach to training, leveraging a mix of online courses. With the help of the program, CA's sales associates have gained a much deeper understanding of the financial services industry.