TD Magazine Article
You Can't Market Manure at Lunchtime by Maisie Ganzler and Go Ask Your Mothers by Sarah Wells
Thu Aug 01 2024
Market Manure at Lunchtime
Maisie Ganzler
Harvard Business Review Press, 272 pp., $30
The author proposes that companies cannot become sustainable if they're doing the right things in the wrong place at the wrong time. Ganzler uses her three decades of experience leading a $1.7 billion corporation, Bon Appétit Management Company, to explain how companies can do sustainability right—and profitably. Many companies are unsure how to balance doing better for their employees, the supply chain, and the planet while also growing their margins. Ganzler's apropos book provides the lessons organizations need to educate employees on operating more sustainably.
Go Ask Your Mothers
Sarah Wells Matt Holt, 240 pp., $28
Wells outlines a simple problem: Managers aren't asking new mothers what support they need to successfully transition back to work. The solution is also simple: intentional and open communication. That communication starts at the top. This book reveals new moms' struggles and walks readers through successful conversations and proven strategies for facilitating postpartum transitions back to work. Companies should equip themselves with the right tools to empower working mothers because, according to the author, investing in working moms is a strong retention strategy and an investment in organizational success.
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