BRIGHTER PICTURE CONCERNING STUDENT ATTITUDES TOWARD SALES CAREERS

Published Thu Jan 01 1987

Discusses the article entitled 'Student Attitudes Toward Sales Careers,' by David L. Kurtz. Low level of status and prestige of selling careers; Appeals used by college recruiters in attracting students into selling courses; Compensation and stability of earning offered in the field.

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BRIGHTER PICTURE CONCERNING STUDENT ATTITUDES TOWARD SALES CAREERS