The article offers information on how to effectively manage an organizational change in the U.S. According to the author, the cost of failure to an organization can be seen in lower productivity and morale, missed objectives, and higher employee turnover. Companies failed because an attempt to change did not succeed. Most change efforts require significant transitions on the part of a large number of people who need to not only address their individual responsibilities but also work together in teams. The leaders of any change effort also need to address the concerns that people have when they are asked to change to assist them in making transitions.