TD Magazine Article
Member Benefit
Creating a Brand Strategy
Sat Apr 01 2006
Content
The article the discusses the principles in developing a career advancement plan basing from the schemes used by successful brands to deal with extreme professional competition in the U.S. A personal-brand strategy is defined as the development of a winnable position in the marketplace with smart tactics for realizing it. By considering oneself as a brand or a product that can be viewed creatively and strategically, an individual can posses a very huge advantage in a highly dynamic work environment.
The article the discusses the principles in developing a career advancement plan basing from the schemes used by successful brands to deal with extreme professional competition in the U.S. A personal-brand strategy is defined as the development of a winnable position in the marketplace with smart tactics for realizing it. By considering oneself as a brand or a product that can be viewed creatively and strategically, an individual can posses a very huge advantage in a highly dynamic work environment.
ISSUE
Creating a Brand Strategy