The article reports that accountability is the chief cornerstone of any company's long-term viability. Brilliant and highly trained people, well-functioning teams, and perfect processes only work well when they deliver on their promises. When employees have the ability to talk through tough issues and reach agreement, organizations can begin making faster progress toward their goals. Masters at crucial conversations add extraordinary value to companies because their skills help them and everyone around them make the best choices and then work to see those choices succeed.