Donald E Petersen Chairman of Ford and Champion of Its People

Published Mon Aug 01 1988

Presents an interview with Donald E. Peterson, Chairman of the Ford Motor Company. Commitment to training and education at Ford; View that people are the real resource of any enterprise; Definition of success; Changes ahead for the automotive industry; Importance of the senior executive having a direct interest and involvement in employee education; Impact of customer input on engineering.

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Donald E Petersen Chairman of Ford and Champion of Its People