El Valor del Aprendizaje = The Value of Learning

Content

From an organizational perspective, the value of language training programs is clear. According to an April 2017 research report from Forbes Insights and Rosetta Stone that surveyed more than 200 senior executives and managers from around the world, 92 percent of respondents said that their companies reap at least some benefit from such programs.

From an organizational perspective, the value of language training programs is clear. According to an April 2017 research report from Forbes Insights and Rosetta Stone that surveyed more than 200 senior executives and managers from around the world, 92 percent of respondents said that their companies reap at least some benefit from such programs.

Content

According to the survey, 59 percent of respondents think language training improves customer feedback, 51 percent think it gives employees more confidence, and 46 percent think it improves performance. The areas of the business most likely to be affected are sales, marketing, and customer service.

According to the survey, 59 percent of respondents think language training improves customer feedback, 51 percent think it gives employees more confidence, and 46 percent think it improves performance. The areas of the business most likely to be affected are sales, marketing, and customer service.

Content

Most companies don't doggedly pursue these rewards. According to the survey, almost half of companies report that at least 25 percent of their employees should be learning another language, but almost three-quarters of companies admit that less than 25 percent of employees are doing so.

Most companies don't doggedly pursue these rewards. According to the survey, almost half of companies report that at least 25 percent of their employees should be learning another language, but almost three-quarters of companies admit that less than 25 percent of employees are doing so.

Content

However, putting together an effective language learning program isn't prohibitively difficult. Tanya Mas, director of global marketing for demand generation and content strategy at Rosetta Stone, recommends taking three steps to get started.

However, putting together an effective language learning program isn't prohibitively difficult. Tanya Mas, director of global marketing for demand generation and content strategy at Rosetta Stone, recommends taking three steps to get started.

Content

First, Mas recommends evaluating how a prospective language training program connects to your organization's overall mission and goals. "You need to know whether the purpose of the program will be to support a global expansion, or if it's an effort to develop better engagement and teamwork across countries," she says.

First, Mas recommends evaluating how a prospective language training program connects to your organization's overall mission and goals. "You need to know whether the purpose of the program will be to support a global expansion, or if it's an effort to develop better engagement and teamwork across countries," she says.

Content

Next, Mas stresses the importance of identifying an internal audience for language training programs. Creating an inventory of "what languages your company should be fluent in, and where you have fluency deficits," is critical to delivering the right content to the right people at the right time.

Next, Mas stresses the importance of identifying an internal audience for language training programs. Creating an inventory of "what languages your company should be fluent in, and where you have fluency deficits," is critical to delivering the right content to the right people at the right time.

Content

Finally, she suggests building a pre-assessment into language training programs "because not everybody starts at the same level or pace when it comes to picking up a new language and it's important to get started at the right difficulty."

Finally, she suggests building a pre-assessment into language training programs "because not everybody starts at the same level or pace when it comes to picking up a new language and it's important to get started at the right difficulty."