An interview with Gary Kelly, chief executive officer (CEO) of Southwest Airlines, is presented. When asked about how the rise in fuel costs affected Sothwest Airlines' business strategy, he cited that the energy prices have affected their cost structure by almost 20 percent. Kelly added that Southwest has the finest flight attendants in the world. He explained the importance that Southwest places on teaching leadership and customer service skills to its employees. Southwest also expects that their leaders will offer guidance and assistance to other employees.