ATD, association for talent development

TD Magazine Article

Member Benefit

Four Steps to Selling Your Programs

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Thu Jun 01 1989

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Recommends four steps to convince management or clients to approve a training program. Evaluation of the needs of the department and how they will be affected by the program; Ways to deal nondefensively with objections; Preparation of a written proposal.

Recommends four steps to convince management or clients to approve a training program. Evaluation of the needs of the department and how they will be affected by the program; Ways to deal nondefensively with objections; Preparation of a written proposal.

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ISSUE

Four Steps to Selling Your Programs


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