TD Magazine Article
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Four Ways to Use Stories to Energize Your Training
Content
Storytelling is a powerful communication method that makes your presentations and training more compelling and coaching more effective. Here are four instances when using stories can be particularly effective.
Storytelling is a powerful communication method that makes your presentations and training more compelling and coaching more effective. Here are four instances when using stories can be particularly effective.
Mon May 07 2012

Content
Storytelling is a powerful communication method that makes your presentations and training more compelling and coaching more effective. Here are four instances when using stories can be particularly effective.
Storytelling is a powerful communication method that makes your presentations and training more compelling and coaching more effective. Here are four instances when using stories can be particularly effective.
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New-hire orientation: Share stories about what you do as an organization that makes a difference in the world for both your customers and community.
New-hire orientation: Share stories about what you do as an organization that makes a difference in the world for both your customers and community.
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Starting a presentation: Grab your audience's interest right away by sharing a story about how knowing the material your presentation covers made a difference to someone with whom you worked.
Starting a presentation: Grab your audience's interest right away by sharing a story about how knowing the material your presentation covers made a difference to someone with whom you worked.
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Teaching abstract concepts: Use analogies from common, everyday life and from your learner's unique perspective.
Teaching abstract concepts: Use analogies from common, everyday life and from your learner's unique perspective.
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Coaching: Use a story to help you challenge limiting beliefs, perceptions, and attitudes. Because you are demonstrating the concept through "just a story," you often encounter less defensiveness and resistance.
Coaching: Use a story to help you challenge limiting beliefs, perceptions, and attitudes. Because you are demonstrating the concept through "just a story," you often encounter less defensiveness and resistance.
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These tips were adapted from the May 2012 Infoline, "Powerful Storytelling Techniques," available at www.astd.org/infoline .
These tips were adapted from the May 2012 Infoline, "Powerful Storytelling Techniques," available at www.astd.org/infoline.