logo image

TD Magazine Article

Member Benefit

FROM THE Middle West TO THE Middle Kingdom


Fri Dec 01 2006


The article focuses on the observations of master of business administration students at the University of Kansas who have participated in business school-sponsored language and cultural immersion programs in China. The program aims to help students develop an awareness of international business and its significance in the world economy. The students were able to study the business operations of automobile manufacturer Dongfeng Motor Corp., wherein they learned the difficulty of conducting business due to language barriers and culture in China.

You've Reached ATD Member-only Content

Become an ATD member to continue

Already a member?Sign In


FROM THE Middle West TO THE Middle Kingdom


Copyright © 2024 ATD

ASTD changed its name to ATD to meet the growing needs of a dynamic, global profession.

Terms of UsePrivacy NoticeCookie Policy