FROM THE Middle West TO THE Middle Kingdom

Content

The article focuses on the observations of master of business administration students at the University of Kansas who have participated in business school-sponsored language and cultural immersion programs in China. The program aims to help students develop an awareness of international business and its significance in the world economy. The students were able to study the business operations of automobile manufacturer Dongfeng Motor Corp., wherein they learned the difficulty of conducting business due to language barriers and culture in China.

The article focuses on the observations of master of business administration students at the University of Kansas who have participated in business school-sponsored language and cultural immersion programs in China. The program aims to help students develop an awareness of international business and its significance in the world economy. The students were able to study the business operations of automobile manufacturer Dongfeng Motor Corp., wherein they learned the difficulty of conducting business due to language barriers and culture in China.