HOW TO MEASURE RESULTS OF SALES TRAINING

Thu Jan 01 1987

Describes methods used to measure the results of the sales training program at Shell Oil. Development of training objectives; View of training as an investment; Utilization of the Dimensional Sales Training (DST) and Dimensional Sales Management Training (DSM) programs; Information on how salespeople and sales managers evaluate the program after seeing Dimensional skills in operation.

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ISSUE

HOW TO MEASURE RESULTS OF SALES TRAINING