Integrating the Sales Force Into Your Marketing Effort

Mon Nov 01 1982

Content

Describes strategies for integrating the sales force into the corporate marketing plan. Definition of the sales mission; Development of a company marketing strategy; Importance of compensation as a management tool; Role of sales management.

You've Reached ATD Member-only Content

Become an ATD member to continue

Already a member?Sign In

ISSUE

Integrating the Sales Force Into Your Marketing Effort