The article focuses on boot camp training for managers in business and corporate settings. Businesses and corporations organize boot camps that may vary in length, lasting from one day to several weeks.. Trade associations also conduct boot camps as a service to members. Joanne Carroll, a training program manager at Bright Orange Software in California, redesigned a three-week, instructor-led boot camp for first-level managers. According to Raj Manchanda, director of emerging technologies with the American Society of Mechanical Engineers, to create an effective boot camp, organizers must know their audience.