TD Magazine Article
Member Benefit
Linking purpose and people
Fri Mar 01 1996
Content
Focuses on the importance of a mission statement that identifies the company's root values and establishes a purpose for all employees to experience. Characteristics of an effective mission statement; Difference between corporate vision and mission; Questions that must be answered by the mission statement; Examples of companies with mission statements that produce the desired results.
Focuses on the importance of a mission statement that identifies the company's root values and establishes a purpose for all employees to experience. Characteristics of an effective mission statement; Difference between corporate vision and mission; Questions that must be answered by the mission statement; Examples of companies with mission statements that produce the desired results.
ISSUE
Linking purpose and people