The article reports that WD-40 Co. on any given day and a friendly recording, guaranteed to put a smile on face, greets people with enthusiasm. Aggressive growth, however, often requires a culture change. President and chief executive officer Garry O. Ridge knew that to achieve that goal WD-40's employees needed to have a work environment that promotes what he calls free mental attitude, turning issues into learning opportunities. Programs launched at WD-40 have inspired more effective leaders and improved the working environment, thus allowing employees to produce better results.