The article presents information on a case study on how regional sales success of a company can be replicated across the company. The company under discussion in the present case study is Senscript. Senscript's Global Vice President Forrest Nickels had noticed the sales success in its Chicago branch. It was hard to miss. The Chicago office was leading the software industry by leaps. He suggested that they ask their Chicago people what they're doing. He said that he would call the senior account manager of the Chicago sales team. Abe Malone, a junior level software sales account manager for Senscript, had tried working against the system, with the system and around the system. The problem was not sales numbers. The Seattle office, under Malone, with Brent Taylor, a senior-level account manager, was meeting quota. The problem wasn't management. Strangely, both Taylor and his Seattle team were good workers. They did their jobs well and met expected numbers. The problem was Malone. Malone wasn't a good worker, Malone was excellent.