Managing to Keep the Customer Managing in the Service Economy Book

Content

Reviews the books Managing to Keep the Customer, by Robert L. Desatnick and Managing in the Service Economy, by James L. Heskett.

Fri May 01 1987

Content

Reviews the books 'Managing to Keep the Customer,' by Robert L. Desatnick and 'Managing in the Service Economy,' by James L. Heskett.

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ISSUE

Managing to Keep the Customer Managing in the Service Economy Book