MASS CUSTOMIZING THE TRAINING INDUSTRY

The article discusses the significance of mass customization in training industry development in the U.S. As described, mass customization is not about market segmentation, it is about truly understanding the specific needs of each customer and then bringing together the right combination of training modules to provide the customers the solution that they really want and need. It was noted that the underlying motivation behind mass customization is scalability which facilitates high volume, efficient production, and delivery technique customer driven solutions. Scability can be achieved through applying principles of mass customization to the training industry including speed, information, and modularization.