MEASURING ROI FACT FAD OR FANTASY

Content

An interview with Jack J. Phillips, editor of the book "Measuring the Return on Investment" is presented. When asked about how to communicate a program's value with a number, he refers to the methodology of return on investment (ROI). Phillips asserts that ROI is not based on estimates that can be too subjective. He details on how ROI in learning differ from the ROI used by the finance and accounting staff.

An interview with Jack J. Phillips, editor of the book "Measuring the Return on Investment" is presented. When asked about how to communicate a program's value with a number, he refers to the methodology of return on investment (ROI). Phillips asserts that ROI is not based on estimates that can be too subjective. He details on how ROI in learning differ from the ROI used by the finance and accounting staff.