TD Magazine Article
Member Benefit
MULTIPLE LEARNING TRACKS FOR TRAINING MULTINATIONAL MANAGERS
Thu Jan 01 1987
Content
Investigates the problem of identifying and training college students to be effective multinational marketing managers. Identification of multinational manager attributes; Selection of multinational managers; Identification of multiple track training programs; Role of the organizational structure and perspective of international trade as a determinant of role behavior of marketing managers.
Investigates the problem of identifying and training college students to be effective multinational marketing managers. Identification of multinational manager attributes; Selection of multinational managers; Identification of multiple track training programs; Role of the organizational structure and perspective of international trade as a determinant of role behavior of marketing managers.
ISSUE
MULTIPLE LEARNING TRACKS FOR TRAINING MULTINATIONAL MANAGERS