TD Magazine Article
Member Benefit
No More Cross-Cultural Trial and Error
The success or failure of Asian acquisitions, mergers, and joint ventures in the United States depends on cross-cultural training.
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Mon Jul 30 2018
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In 1984, AT&T—the world's largest company at the time—established JENS, its first Japanese joint venture with 25 Japanese companies. By 1987, the venture was floundering, and AT&T tapped Global Dynamics to organize its first-ever cross-cultural training program on working with the Japanese.