The article focuses on the plans of Shangri-La Hotels & Resorts to extend its culture and hospitality from Asia to the Western Hemisphere. According to Eng Leong Tan, group director for human resources, employee learning and development plays an integral role in the corporation, referring to its human resource (HR) mission which enables all employees to achieve their personal and professional growth. He adds that company's approach is about conditioned and learned behavior on how they could transfer those behaviors to the Western world by encouraging their employees to deliver service with genuineness and sincerity.