The article discusses the suggestions made by the author on a case study on how regional sales success of a company can be replicated across the company. The company under discussion in the present case study is Senscript. The potential for improved performance can be measured at the job level by comparing the exemplar (best performer) against the typical performance as a ratio of best to average. Senscript is a profitable company that is meeting quota at all locations. Not to rest on its laurels, executives at Senscript want to bring up national sales to the Chicago office's level and have identified that, within the Chicago office, the senior account manager of the Chicago sales team is the exemplar. A performance consultant advising Senscript executives should start, however, by looking at organizational alignment, when a performance problem is detected, one should first look at least one level up to see if the direction of their performance troubleshooting is aligned with organizational goals. At the office level, Seattle can point out that they are meeting expectations (company quota). On the other hand, executives have evidence, shown by the outputs produced in Chicago, that a higher level of performance is achievable.