TD Magazine Article
Member Benefit
Prioritize Effectively
Content
The Eisenhower Matrix, named after US President Dwight D. Eisenhower, is a framework he used to decide what he needed to do.
The Eisenhower Matrix, named after US President Dwight D. Eisenhower, is a framework he used to decide what he needed to do.
Fri May 01 2026
Content
Are you doing what you should be doing right now? That is, are you focusing on your number 1 priority or on the item on your list that someone else made your priority? Or perhaps your attention is on something that is not a priority and which you don't need to do at all.
Are you doing what you should be doing right now? That is, are you focusing on your number 1 priority or on the item on your list that someone else made your priority? Or perhaps your attention is on something that is not a priority and which you don't need to do at all.
Content
The Eisenhower Matrix, named after US President Dwight D. Eisenhower, is a framework he used to decide what he needed to do. The quadrant figure has boxes for important and urgent, unimportant and urgent, important and not necessarily urgent, and not important and not urgent.
The Eisenhower Matrix, named after US President Dwight D. Eisenhower, is a framework he used to decide what he needed to do. The quadrant figure has boxes for important and urgent, unimportant and urgent, important and not necessarily urgent, and not important and not urgent.
Content
The important and urgent box includes items that have a deadline and consequences for not doing them. They may be something that will bring your organization revenue but only if you do it within a certain timeframe.
The important and urgent box includes items that have a deadline and consequences for not doing them. They may be something that will bring your organization revenue but only if you do it within a certain timeframe.
Content
For important but not urgent items, schedule a time to do them. That may include a monthly report that isn't due for three weeks or your professional development. For items that are not important yet urgent, delegate them. They are work that doesn't specifically need you or your skills to do them.
For important but not urgent items, schedule a time to do them. That may include a monthly report that isn't due for three weeks or your professional development. For items that are not important yet urgent, delegate them. They are work that doesn't specifically need you or your skills to do them.
Content
Finally, delete items that aren't important or urgent. While everyone needs diversions from time to time, many tasks can become distractions that preclude you from doing what you should be doing.
Finally, delete items that aren't important or urgent. While everyone needs diversions from time to time, many tasks can become distractions that preclude you from doing what you should be doing.
