ATD, association for talent development

TD Magazine Article

Member Benefit

Reallife training

By

Mon Apr 01 1996

Content

Reports on Rockport Co.'s launching of \`Rockport on the Road,' a radio program for its traveling sales representatives to deliver sales-oriented information. Use of music, sound effects and humorous kits; On-air radio rapport in the program.

Reports on Rockport Co.'s launching of \`Rockport on the Road,' a radio program for its traveling sales representatives to deliver sales-oriented information. Use of music, sound effects and humorous kits; On-air radio rapport in the program.

You've Reached ATD Member-only Content

Become an ATD member to continue

Already a member?Sign In

ISSUE

Reallife training

ATD, association for talent development | ASTD

Empower Professionals to Develop Talent in the Workplace

Copyright © 2026 ATD

ASTD changed its name to ATD to meet the growing needs of a dynamic, global profession.

Terms of UsePrivacy NoticeCookie Policy