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Research Brings Proof Of Value Future Direction To Sales Training

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Thu Jan 01 1987

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Discusses whether salespersons really practice the techniques covered in training programs. Need for management to know how salespersons are performing with prospects who are not customers; Research conducted by McGraw Hill Information Systems Co. to determine the effectiveness of its sales training program; Benchmarking of research, with comparisons made on an elapsed-time basis.

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Research Brings Proof Of Value Future Direction To Sales Training

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