ROI: The Report of My Death Is an Exaggeration

What do Mark Twain, Ernest Hemingway, and return-on-investment (ROI) have in common? All have been reported dead, prematurely. Twain was quite resilient, and reporting was so inaccurate in the 19th century that he was reported deceased twice! Almost a century later, reporting was no better: Hemingway was widely reported de...