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TD Magazine Article

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Stand Firm in Quest for True Data


Wed Aug 01 2007


The article offers practical tips for performance improvement analysts to help them overcome client objections and conduct meaningful analysis, and to help their clients solve business problems in a collaborative, effective and efficient manner. It cites some common client objections faced by an analyst before the collection data, during the collection of data and during the presentation of data, and outlines several responses to those objections. In addition, it emphasizes that the degree to which an analyst is considered a valued and trusted partner by the client is the basis for the success in overcoming client objections.

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Stand Firm in Quest for True Data


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