The article offers various information in establishing strategic persuasion within a workplace. The authors ascribed the topic of strategic persuasion with the term "woo." The paper provides a four-part process in establishing a strategic way of communication guided by the way people and organizations actually work. Among the listed strategy includes: ideas, barriers, impressions and commitment. The section also enumerates founding principles that illustrates woo in action, including defining ideas and identifying the decision maker, and securing commitment.