Sustained Efforts

The article reports on the 2008 Corporate Sustainability Employee by Fresh Marketing in Maryland. According to the study, most employees are looking for ways to put social responsibility in practice at the office. However, only one-third of their businesses are taking sustainability to the heart of the firm. It also found that 83% of companies have not incorporated corporate social responsibility performance into business metrics. Shari Aaron, chief executive officer (CEO) of Fresh Marketing, says that the disparity between employees' values and management's indifference is linked to fear associated with change.