TD Magazine Article
Member Benefit
Teaching Via Instructional Design
Content
Claire Bradley began a career in L&D when she accepted a full-time trainer opportunity with CenterPoint Energy. She is responsible for delivering training to more than 250 customer service agents at three different call centers.
Claire Bradley began a career in L&D when she accepted a full-time trainer opportunity with CenterPoint Energy. She is responsible for delivering training to more than 250 customer service agents at three different call centers.
Fri Jul 31 2020

Claire Bradley
Content
Title Instructional Designer
Title Instructional Designer
Content
Organization CenterPoint Energy
Organization CenterPoint Energy
Content
Location Houston, Texas
Location Houston, Texas
Content
LinkedIn linkedin.com/in/claireebradley
LinkedIn linkedin.com/in/claireebradley
Content
Education Bachelor's degree, geography (Texas Tech University); graduate certificate, adult education (Sam Houston State University)
Education Bachelor's degree, geography (Texas Tech University); graduate certificate, adult education (Sam Houston State University)
Content
Favorite Quote "If you're pretty, you're pretty. But the only way to be beautiful is to be loving. Otherwise it's just ‘congratulations on your face.'" —John Mayer
Favorite Quote "If you're pretty, you're pretty. But the only way to be beautiful is to be loving. Otherwise it's just ‘congratulations on your face.'" —John Mayer
Content
As a child, Claire Bradley envisioned herself as a teacher. Instead, she began a career in L&D when she accepted a full-time trainer opportunity with CenterPoint Energy. She had previously been working for the company's geographic information system mapping department after college. Today, as an instructional designer for CenterPoint, Bradley is responsible for delivering training to more than 250 customer service agents at three different call centers.
As a child, Claire Bradley envisioned herself as a teacher. Instead, she began a career in L&D when she accepted a full-time trainer opportunity with CenterPoint Energy. She had previously been working for the company's geographic information system mapping department after college. Today, as an instructional designer for CenterPoint, Bradley is responsible for delivering training to more than 250 customer service agents at three different call centers.
Content
What factors contribute to the ideal learning experience?
What factors contribute to the ideal learning experience?
Content
I see the most success when students have a clear understanding of the learning objective and the opportunity to self-assess their ability to meet it before moving past the lesson. If a student feels confident that they've learned what they were supposed to, they'll be more receptive to the next bit of information. Asking students to rate their confidence in completing the learning objective before moving on allows both the student and trainer to discover how much learning occurred.
I see the most success when students have a clear understanding of the learning objective and the opportunity to self-assess their ability to meet it before moving past the lesson. If a student feels confident that they've learned what they were supposed to, they'll be more receptive to the next bit of information. Asking students to rate their confidence in completing the learning objective before moving on allows both the student and trainer to discover how much learning occurred.
Content
What impact did COVID-19 have on your training plans and goals for the year?
What impact did COVID-19 have on your training plans and goals for the year?
Content
Prior to COVID-19, our training was 90 percent instructor led and 10 percent e-learning. When all our employees were sent to work from home, I was tasked with modifying the classroom experience to be virtually instructor led. I also took on the role of technical expert as I supported trainers transitioning to the virtual platform. That obviously postponed my planned assignments, affecting my priorities for the rest of the year.
Prior to COVID-19, our training was 90 percent instructor led and 10 percent e-learning. When all our employees were sent to work from home, I was tasked with modifying the classroom experience to be virtually instructor led. I also took on the role of technical expert as I supported trainers transitioning to the virtual platform. That obviously postponed my planned assignments, affecting my priorities for the rest of the year.
Content
Looking over your career in L&D, what accomplishment are you most proud of, and why?
Looking over your career in L&D, what accomplishment are you most proud of, and why?
Content
As a utility company, a lot of our training content is based on regulations from each state's public service commission. The impact of students following those guidelines is huge, and the stakeholders are extremely invested in their success. I recognized a learning gap for an annual training and partnered with the regulatory affairs manager to transform a 100-page manual into an engaging and memorable learning experience. I was happy to receive positive feedback from leaders and hear employees say they felt more confident than ever in their abilities to uphold the service rules.
As a utility company, a lot of our training content is based on regulations from each state's public service commission. The impact of students following those guidelines is huge, and the stakeholders are extremely invested in their success. I recognized a learning gap for an annual training and partnered with the regulatory affairs manager to transform a 100-page manual into an engaging and memorable learning experience. I was happy to receive positive feedback from leaders and hear employees say they felt more confident than ever in their abilities to uphold the service rules.
