TD Magazine Article
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The Able Man Theory Of Salesmanship
LS
By
Thu Jan 01 1987
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The late Lew Sarett, of Northwestern University, and William Trufant Foster, of Bowdoin College, back in the early Thirties, developed a vital basic precept of effective speaking. They took their cue from the Greeks and from modern psychology and evolved
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The Able Man Theory Of Salesmanship