TD Magazine Article
Member Benefit
THE CURRICULUM IN INDUSTRIAL MARKETING
Thu Jan 01 1987
Content
Discusses the need for reform in industrial marketing academic programs in the United States. Removal from the course of study some of the duplication of business courses; Importance of having representatives from the profession as members of the Business Curriculum Committee; Argument that industrial marketers and sales engineers in practice are interested in application.
Discusses the need for reform in industrial marketing academic programs in the United States. Removal from the course of study some of the duplication of business courses; Importance of having representatives from the profession as members of the Business Curriculum Committee; Argument that industrial marketers and sales engineers in practice are interested in application.
ISSUE
THE CURRICULUM IN INDUSTRIAL MARKETING