An interview with Elaine Biech, president and managing principal of Ebb Associates Inc. in Norfolk, Virginia is presented. When asked about the most common questions for her advice, she refers to the amount she can charge in exchange to her skills, service, and knowledge, and how she markets herself. The best lesson she learned from her previous job was realizing that she needed to get her own business. She believes that learning can be achieved if the organizations are ready for a change.