logo image

TD Magazine Article

Member Benefit

The name game


Sat Apr 01 1995


Looks into the role of first-naming in the workplace, based on the analysis of School of Business Administration at Pennsylvania State management professor David Morand. Creation of a positive tone in office relations; Creation of a sense of equality and friendliness.

You've Reached ATD Member-only Content

Become an ATD member to continue

Already a member?Sign In


The name game


Copyright © 2024 ATD

ASTD changed its name to ATD to meet the growing needs of a dynamic, global profession.

Terms of UsePrivacy NoticeCookie Policy