The article focuses on the qualities of a leader. For some people, the notion of an unnatural leader is a person who is a bit reluctant, the executive or manager who finds herself in a leadership role and not quite sure what to do about it. That's not what the authors are talking about, but it does happen now and then. Likewise, all have known managers at the other end of the spectrum, too. The unnatural leader must wage war against conventional wisdom and have the courage to do things the way they seldom teach you in business school.