The article reports that modern medicine has enjoyed periodic breakthroughs of enormous significance. Sulfa drugs, penicillin, antibiotics, chemotherapy, CAT scans and the recent advent of statin drugs that lower blood pressure are examples of important pharmaceutical advances that transformed the practice of medicine. An effective Phase 3 process provides an enormous benefit to an organization because it enhances the degree to which any learning is put into practice, thus, it leverages the investment made in Phase 2 learning events.