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TD Magazine Article

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Train to Persuade Exploiting the Videoconference

Published Sat May 01 1982


Focuses on the use of videoconferencing in business. Reasons why some companies use videoconferencing, noting its cost benefits; Comments from Deanna Morton, vice president and program director for Communication Training Consultants (CTC), who challenges the notion that executives must meet face-to-face; Results of an experiment published by the journal "Telecommunications Policy," suggesting communications through audio and audio-visual media is more effective than face-to-face; Details of the experiment.

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Train to Persuade Exploiting the Videoconference


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