TD Magazine Article
Member Benefit
Transmedia Storytelling for the Netflix Age
Content
A comprehensive story told through multiple reinforcing channels creates greater engagement.
A comprehensive story told through multiple reinforcing channels creates greater engagement.
Thu Aug 08 2013
Content
Storytelling is experiencing a revival. A new generation of hyper-connected, tablet-toting workers is watching more than 22 hours of online video per month on mobile devices. Forward-thinking learning leaders are reinventing storytelling by weaving compelling “transmedia” stories across different platforms and formats that inspire the audience to action. Transmedia storytelling tells an integrated story across a multitude of devices and screens to reach learners more widely and engage with them more deeply.
Storytelling is experiencing a revival. A new generation of hyper-connected, tablet-toting workers is watching more than 22 hours of online video per month on mobile devices. Forward-thinking learning leaders are reinventing storytelling by weaving compelling “transmedia” stories across different platforms and formats that inspire the audience to action. Transmedia storytelling tells an integrated story across a multitude of devices and screens to reach learners more widely and engage with them more deeply.