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Transmedia Storytelling for the Netflix Age

A comprehensive story told through multiple reinforcing channels creates greater engagement.

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Thu Aug 08 2013

Transmedia Storytelling for the Netflix Age
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Storytelling is experiencing a revival. A new generation of hyper-connected, tablet-toting workers is watching more than 22 hours of online video per month on mobile devices. Forward-thinking learning leaders are reinventing storytelling by weaving compelling “transmedia” stories across different platforms and formats that inspire the audience to action. Transmedia storytelling tells an integrated story across a multitude of devices and screens to reach learners more widely and engage with them more deeply.

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August 2013 - TD Magazine

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