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Verifying Identities

LinkedIn has taken a step to put users’ minds at ease.

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Mon Jul 01 2024

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As concerns about identity theft and artificial intelligence bots continue to rise, LinkedIn has taken a step to put users' minds at ease by announcing a verification badge for recruiters. The move, which has come a year after the company began working with third-party ID verification providers to confirm users' identities, addresses user-reported recruitment scams and spam outreach.

Recruiters can now confirm their identities through LinkedIn Recruiter, leading to an in-stream badge. The verification check provides users of the social media site with peace of mind that they are working with verified professionals.

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"Based on our own data and reports from platforms across the internet, we know that posing as a recruiter is a common way bad actors attempt to scam people," LinkedIn Vice President of Product Management Oscar Rodriguez wrote in a post. "While we successfully intercept the majority of detected fake accounts and scams, verification is a step in our ongoing efforts to help foster genuine and trustworthy interactions on LinkedIn."

Verified profiles have already affected engagement, with those profiles receiving 60 percent more views, 50 percent more comments and reactions on their posts, and 30 percent more messages than those without a badge, the company reports.

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